Location-independent businesses offer incredible flexibility to founders + their staff. They allow you to work from anywhere in the world and lend themselves to securing much working hours + condition. Here are some steps to help you get started setting yours up!
Define your motivation for running a business.
You need to know why you are doing it. Why is this business important for you? What do you want to accomplish with your business? What is your long-term goal?
For example, if your motivation for running a location-independent business is because of the flexibility that comes from working anywhere you please, then make sure that this type of lifestyle makes sense for you and the way business model is structured. You are so much more than the work that you do. Infuse your truest desires into you definition, and have the courage to build the business that sustains that pleasure.
Research your market.
It's important to do research on the various ways that you can run your business, so that you can get a good idea of what the market is like. It's also useful for planning and refining your product or service.
You should look at your competition, find out how much they charge and consider whether there's a gap in the market for what you're offering. You can use this information to make sure that your pricing is competitive with other businesses but still profitable enough to be sustainable.
Pro tip - really challenge yourself to focus on the ways that digitization can take your business model to the next level, like it may have for some of your competitors.
Find your methodology for working on your business.
Finding your own methodology for working on your business is going to be essential. For some people, this might mean working after a morning filled with self-care, reaching, and exercise. Others might prefer the vivaciousness of a café.
The most important thing is making sure that whatever you choose fits into your lifestyle, both in terms of time and energy levels. Make sure you have enough time for both yourself and those you care about, as well as regularly scheduled breaks from work each week — if not every day!
Build a website.
If you have the money, hiring a professional to build your website is definitely the way to go. But if you're just starting out and are on a budget, there are plenty of DIY website builders out there that allow you to build something professional-looking and easily accessible from most types of devices. Examples are Wix and Squarespace, both of which offer great templates for blogs and businesses. They've been around for quite some time, so they've had time to iron out many of their bugs (and push through many technological changes).
Contact other location-independent businesses and find out what strategies have helped them succeed.
Reach out to other location-independent entrepreneurs and find out what strategies have helped them succeed. Ask them what they would do differently if they could start over again, and how they would advise you on your own journey. Ask them to recommend any books or podcasts that have been especially helpful for them, as well as any tools that could help you with the process of building your business!
Build a small but engaged community.
Find a small but engaged community—ideally people who are interested in what you’re selling and interact with them. You can start by posting on social media and reaching out to potential customers. Social media is an excellent way to build an audience, especially if you have something unique or interesting that would appeal to others. Once you have an audience, don’t forget about them! Keep engaging with them regularly through blog posts and other content that they will find valuable.
Get everything you need to do your job in order.
As a remote worker, you’ll need to make sure that you have all the tools and resources necessary to do your job. Make a list of the tools that help you with your main tasks. Then, go through the list and see if there are any extra resources or services that will make it easier for you to do those jobs.
For example: If your main task is writing articles on topics related to technology, then make sure you have a laptop and reliable access to internet so that you can do research online when needed. Invest in blogging software and copywriting ai (artificial intelligence) tools that help you to create and publish the articles you write.
If you’re interested in starting a location-independent business, there are many ways to do it. The most important thing is that you find a way that works well for you. Do what you enjoy and what makes you happy. Do what makes you money. Do what you are good at. And do what you are passionate about—the rest will follow!
I invite you to check out my WFA Immersion Week program, where I coach Black women on stepping into the digital nomad lifestyle while scaling globally-recognized businesses. Check it out for yourself!